Partner Brand Kit
Cobrand Guidelines & Standards
Welcome to the IMPRES Partner Brand Kit. Everything you need to represent our partnership with confidence: logo assets, co-brand standards, and approval guidelines, all in one place.
In This Guide
01 How To Present
Positioning IMPRES in Co-Branded Materials
Always position IMPRES as a mission-enabling federal IT partner. Use approved partner language and place the IMPRES logo to the right of your own logo at equal weight. This consistent positioning reinforces the credibility of our joint partnership to federal decision-makers.
- Place your logo on the left, IMPRES on the right
- Use equal visual weight for both logos
- Use approved partner language in all materials
- Refer to IMPRES as a “mission-enabling federal IT partner”
Place IMPRES first or on the left
Use unequal sizing between logos
Stack logos vertically
Recreate or alter the IMPRES logo in any way
02 Logo Usage
Using The IMPRES Logo
Use only approved IMPRES logo assets available through the partner portal or provided directly by the IMPRES marketing team. Maintain clear space, consistent proportions, and approved color variants across all applications. Consistency protects the integrity of our shared brand and signals credibility to federal decision-makers.
Approved Variants
Clear Space
Always maintain adequate clear space around the IMPRES logo. Do not allow elements such as text, graphics, or other logos to encroach on this protected zone.
Never modify the logo. Specifically, do not:
Change or alter the logo colors
Stretch, distort, or skew the proportions
Rotate the logo at any angle
Add drop shadows, outlines, or other effects
Add elements inside or around the logo lockup
Recreate the logo from third-party sources
Consistency protects the brand and the mission.
03
Examples
Real-world examples of approved IMPRES partnerships.
1/4
Presentation Slides
Partner first. IMPRES right.
2/4
LinkedIn Post
Partner first. IMPRES right.
3/4
Press Release
Partner first. IMPRES right.
4/4
X Post
Partner first. IMPRES right.
03 Press & Social Mentions
Guidelines For Mentioning IMPRES Publicly
Any public mention of IMPRES in a press release, social post, blog, or announcement requires prior written approval from the IMPRES marketing team. Follow the guidance below to ensure your content is accurate, on-brand, and compliant.
“We’re proud to partner with @IMPRESTech, a HUBZone-certified federal IT solutions provider, to deliver [outcome] for [agency mission]. Together, we’re enabling mission-ready IT for the agencies that depend on it.”
Key Rules
Review Required
All press releases referencing IMPRES must be reviewed and approved by IMPRES Marketing before distribution.
No Self-Announced Wins
Do not announce contracts, awards, or joint wins on behalf of IMPRES without written sign-off. This includes personal LinkedIn and company blogs.
Quote Approval
Quotes attributed to IMPRES leadership must be provided or reviewed in writing by the named individual before publication.
Official Handles Only
Tag official handles only. Do not create accounts or pages that use IMPRES branding or imply affiliation.
Hashtags
Always use full, accurate hashtags (#FederalIT, #GovTech, #MissionReady), never abbreviated variants.
04 Permissions & Approval
How to Get Approved
All partner co-brand materials require review and written approval before distribution. Follow the four-step process below to ensure your assets meet IMPRES brand standards and are cleared for use.
Download Assets
- Access approved logo files and brand assets from the partner portal.
- Never recreate logos from third-party sources.
Build Your Creative
- Apply these guidelines.
- Use only approved colors, lockup structure, and typefaces.
Submit for Approval
- Submit artwork for approval using the request form.
- Attach all required files and allow 5 business days for review.
- Questions can be directed to Marketing@imprestechnology.com.
Distribute
- Distribute only after written approval is received.
- Approval does not transfer to future campaigns.
- When sharing on approved channels, mention IMPRES and link to the IMPRES website where appropriate.